The UK is small enough to cross in a day and varied enough that your phone signal changes character every hour. London has some of the densest 5G in Europe. Drive four hours north into the Scottish Highlands and coverage depends entirely on which network your phone happens to be connected to. The wrong one means no maps on a single-track road in Glencoe, no signal at Loch Ness, and a dead phone at exactly the moment you need to find the B&B.
The UK's mobile market changed shape recently, and most travel advice hasn't caught up. Vodafone and Three merged in 2025, so the country now has three host networks, not four. A local pay-as-you-go SIM means a phone shop and a passport. Home roaming from a non-UK carrier runs $10 to $16 a day. None of that makes sense when you can activate a travel eSIM on Vodafone and Three from $4.00 before your flight lands at Heathrow.
This guide covers every ETravelSim UK plan, explains which networks you'll connect to and where they're strongest, sets out the travel context - when to visit, where to go, what to eat, the new entry rules that catch people at the airport - and the practical details that matter from the moment you clear the border.
The UK's networks: why they matter for your trip
The UK has three host networks, not four. Everything else - giffgaff, SMARTY, VOXI, Tesco Mobile, Sky Mobile, Talkmobile - rides on one of them. Coverage in urban Britain is excellent across all three. The differences show up the moment you leave the motorway.

EE
Owned by BT Group. Historically the strongest single network for rural coverage in England, and the first to launch 5G in the UK. Consistently strong along motorways, in the Lake District and across rural England. If you were picking one network on reputation alone for the English countryside, this would be it.
VodafoneThree
Vodafone UK and Three UK completed their merger on 31 May 2025, creating the UK's largest mobile operator with roughly 27 million customers. In May 2026 Vodafone agreed to buy out CK Hutchison's remaining 49% stake for £4.3 billion. The two networks are being stitched together using Multi-Operator Core Network (MOCN) technology, which lets Vodafone and Three customers use each other's masts.
The effect on coverage has been substantial. By February 2026 that reciprocal site access had removed more than 16,500 km² of not-spots. Over the same period 5G population coverage rose from 59% to 64% for Vodafone customers and from 65% to 72% for Three customers, and average Vodafone 5G download speeds climbed 38%, from 172 Mbps to 237 Mbps. Ofcom credits Vodafone and Three with the largest rural gains of any UK operator.
Virgin Media O2
Owned jointly by Liberty Global and Telefónica. Strong urban coverage and a large 5G footprint in cities. Rural reach is generally thinner than EE or the combined VodafoneThree network, particularly in Scotland and Wales.
Which networks does ETravelSim use?
The ETravelSim UK eSIM connects to Vodafone and Three - the two networks now sharing mast infrastructure across the country, and the pair that posted the biggest rural improvement between 2025 and 2026. Because they share sites, your phone picks up whichever of the two has the stronger signal where you're standing, rather than being locked to one carrier's coverage map.
Best UK eSIM plans: price, network and fair-use limits
All plans run on Vodafone and Three 4G/LTE/5G networks across the UK. Instant QR code delivery to email. Validity starts from first use in the UK. View all plans and current prices here.
Fixed data plans
| Data | Validity | Price | Best for |
| 1 GB | 30 days | $4.00 | Quick London stopover |
| 3 GB | 30 days | $6.75 | Weekend city break, maps and messaging |
| 5 GB | 30 days | $7.19 | Five to seven days, moderate use |
| 10 GB | 7 days | $7.99 | Short trip, heavy daily use |
| 10 GB | 30 days | $11.99 | Two weeks — the standard UK trip |
| 20 GB | 30 days | $19.99 | Hotspot sharing, video calls |
| 25 GB | 30 days | $29.99 | Heavy use across a month |
| 50 GB | 30 days | $34.99 | Remote work, tethering a laptop |
Unlimited data plans (4 GB/day at full speed, then unlimited at 1 Mbps)
| Data | Validity | Price | Best for |
| Unlimited | 7 days | $17.00 | Standard week, no data budgeting |
| Unlimited | 15 days | $29.99 | Two-week trip, single device |
| Unlimited | 30 days | $39.99 | Month-long stay |
Plans with a UK +44 number and local minutes
Most travel eSIMs are data-only, which is fine until a car hire desk asks for a callback number or a British bank tries to text you a code. These plans include a real UK +44 mobile number with free incoming calls.
| Data + minutes | Validity | Price | Best for |
| 1 GB + 100 mins | 30 days | $6.50 | Light data, need a number |
| 5 GB + 100 mins | 30 days | $9.99 | Week-long trip with calls |
| 10 GB + 100 mins | 30 days | $15.99 | Business traveller |
| Unlimited + 100 mins | 7 days | $24.99 | Intensive week, calls included |
Feature summary
| Feature | Details |
|---|---|
| Network | Vodafone + Three (dual-network, 4G/LTE/5G) |
| Coverage | England, Scotland, Wales and Northern Ireland — cities, motorways, towns and most national parks |
| Data range | 1 GB to Unlimited |
| Validity | 7 or 30 days depending on plan |
| Unlimited FUP | 4 GB/day full speed, then unlimited at 1 Mbps. Resets daily. |
| Hotspot | Allowed on fixed-data plans. Not on Unlimited. |
| Calls option | 100 local minutes on selected plans, free incoming calls |
| Phone number | Real UK +44 number on call-enabled plans; none on data-only |
| Activation | Instant QR code to email |
| Validity starts | When you first use data in the UK (not at install) |
| Documentation | None required |
| Your home number | Stays active on primary SIM (dual-SIM mode) |
| Reviews | 302 reviews on the UK eSIM |
| Support | 24/7 via live chat, WhatsApp (+6592361258), and email |
What to check before you buy any UK eSIM
Whichever provider you end up with, these four things decide whether it works. Most product pages bury at least one of them.
1. The host network. Ask which UK network the eSIM roams on. Some providers publish it plainly; a fair number don't publish it at all, which means you're buying coverage blind. In a country where the gap between best and worst rural coverage is twelve percentage points of landmass, that isn't a detail.
2. The fair-use cap. Every plan sold as "unlimited" has one. The usual shape is a daily full-speed allowance, after which you drop to a slower speed until the clock resets. Typical daily allowances in this market sit between 2 GB and 4 GB, and typical throttled speeds between 500 kbps and 2 Mbps. A plan giving you 4 GB a day before it slows is meaningfully better than one giving you 2 GB, and the price often doesn't reflect that.
3. Whether hotspot is allowed. Tethering is commonly restricted on unlimited plans specifically - including on ETravelSim's, where hotspot works on fixed-data plans but not the unlimited ones. If you plan to work off a laptop, check this before anything else. It's the restriction that most often ruins a trip.
4. Whether you get a UK number. Most travel eSIMs are data-only. Some sell a number as an add-on, and a few of those give you a foreign number rather than a British one, which is useless for a UK bank code or a callback from a letting agent.
What "unlimited" actually means
Unlimited plans give you 4 GB per day at full speed, then continue at 1 Mbps until the allowance resets 24 hours later. Hotspot isn't permitted on these plans.
Two honest observations. First, 4 GB a day is generous by market standards - plenty of plans sold as unlimited throttle at 2 GB, and some at less. Second, 1 Mbps is not a disaster. It handles maps, WhatsApp, Uber, email and standard-definition video perfectly well. It won't handle a 4K stream or a large cloud sync, so do those in the morning when the allowance resets.
If you want genuinely uncapped data with tethering allowed, that's a different product tier - see the truly unlimited range rather than a standard unlimited plan.
Why a UK eSIM beats a local SIM or home roaming
A UK pay-as-you-go SIM means finding a phone shop after you land, and most now ask for ID. International roaming from a non-UK carrier runs $10 to $16 per day - $140 to $224 over a fortnight. The ETravelSim UK eSIM starts at $4.00 on the same Vodafone and Three networks, needs no registration, and works the moment you clear passport control at Heathrow. Validity doesn't start until you first connect, so you can buy it weeks ahead.
How much data do you actually need?
Most people buy too much. Maps and messaging barely register; video is what empties a plan.

A week of maps, messaging, browsing and occasional social media fits comfortably inside 5 GB. Add an hour of video a day and you want 10 GB. Tether a laptop and you want 20 GB or more.
How to choose the best eSIM for UK trips: a 60-second decision guide
Work down this list and stop at the first line that describes you.
- Weekend city break, maps and messaging only. 3 GB at $6.75. Anything larger is money you won't use.
- One to two weeks, normal use including some video. 10 GB over 30 days at $11.99. This is the sweet spot for most visitors.
- You want to stop thinking about data entirely. Unlimited for 7 days at $17.00 - with the 4 GB/day fair-use cap in mind.
- You need to tether a laptop. Buy a fixed-data plan, not unlimited. 20 GB at $19.99 or 50 GB at $34.99 both allow hotspot; the unlimited plans don't.
- You need a UK phone number for a car hire deposit, a restaurant booking, a bank verification code or a callback. 1 GB with 100 local minutes is $6.50, and incoming calls are free.
- The UK is one stop on a European trip. Skip a UK-only eSIM - the Europe eSIM covers 35+ countries including the UK on one plan.
Best eSIM UK picks by traveller type
| Traveller | Plan | Why |
|---|---|---|
| Weekend city break | 3 GB, $6.75 | Two days of maps and messaging barely touches 1 GB |
| Standard one-week trip | 10 GB / 30 days, $11.99 | Covers normal use with room for video |
| Family sharing a hotspot | 20 GB, $19.99 | Fixed-data plans allow tethering; unlimited ones don't |
| Business traveller | 10 GB + 100 mins, $15.99 | UK +44 number, free incoming calls |
| Heavy streamer | Unlimited 30 days, $39.99 | 4 GB/day at full speed, then 1 Mbps |
| Month-long stay | 50 GB, $34.99 | Cheaper than unlimited, and hotspot is allowed |
| Scotland road trip | 20 GB or Unlimited 7 days | Constant navigation uses far more than city travel |
Best travel eSIM for UK road trips, Scotland and rural areas
City coverage is a solved problem. Rural coverage is not, and this is where the network your eSIM roams on stops being trivia.
Ofcom's Connected Nations update for Spring 2026 puts good outdoor 4G coverage at 84% of UK landmass from all mobile networks - a three-percentage-point rise on July 2025 - and 96% from at least one network.
That twelve-point gap is the entire problem. Roughly one-eighth of the UK's land area has a signal from some network but not all of them. Whether you have bars in that eighth is decided by which host network your eSIM landed on.

The gap is worst in Scotland. Ofcom's 2025 nations report found Scotland has the lowest 4G geographic coverage of the four UK nations, while in England all four operators cover 90% of the landmass. The House of Commons Library briefing on rural not-spots notes the government expects only extremely remote highland areas to remain without 4G once the Shared Rural Network is finished.
Practical advice for the Highlands, Snowdonia and the Lake District
- Download offline maps for your whole route before you leave a city. This single step solves most rural connectivity pain.
- Prefer an eSIM that roams on more than one network. Two networks sharing masts cover more ground than one.
- Expect dead zones on the West Highland Line, in glens, and on single-track roads regardless of provider. No eSIM fixes terrain.
- Don't rely on 5G Standalone outside cities. Ofcom's Spring 2026 data shows 5G SA coverage outside premises ranging from 49% to 85% across the three operators that have deployed it, and one hasn't deployed it at all.
London Underground signal in 2026
The Tube is no longer a guaranteed dead zone, but it isn't finished either. As of June 2026, 62 of the 121 underground stations have 4G and 5G in ticket halls, corridors and platforms - about 60% - and the entire Elizabeth line has been covered since December 2024. TfL and Boldyn Networks are targeting full coverage by the end of 2026.
All three host networks have signed wholesale deals to use the neutral-host infrastructure, so your eSIM inherits Tube coverage wherever its network has switched it on. Availability still varies by station and operator, so plan journeys above ground.
Is an eSIM better than the best SIM card for UK visitors?
You can still buy a physical UK tourist SIM. For most visitors it's now the worse option, but not for all of them.
| Travel eSIM | UK physical prepaid SIM | Home carrier roaming | |
|---|---|---|---|
| Set up before you fly | Yes | No | Yes |
| Cost, 10 GB / 30 days | About $12 | £10–20 plus the SIM | Often $10–16 per day |
| ID or address needed | No | Sometimes | No |
| Keep your home number | Yes (dual SIM) | Needs a spare slot | Yes |
| UK number included | On call-enabled plans | Always | No |
| Works on a locked phone | No | No | Yes |
| Long stays (3+ months) | Expensive | Best value | No |
Buy a physical SIM instead if: you're staying more than about three months, your phone doesn't support eSIM, or you need a UK number tied to a long-term contract for something like a tenancy or bank account.
Buy an eSIM if you're anything else. The decisive advantage isn't price - it's that you land at Heathrow already connected, instead of queuing at an airport kiosk with your bags. Check your device supports eSIM before you buy, and make sure the handset is factory unlocked.
Do you need a UK phone number?
Most travel eSIMs are data-only. That's fine for WhatsApp, FaceTime and Google Maps, and it's why the majority of visitors never notice.
You will notice if you need to:
- Receive an SMS verification code from a UK bank, letting agent or ticketing site
- Give a car hire company or hotel a callback number
- Book a restaurant that only takes phone reservations
- Contact a UK number where WhatsApp isn't an option
ETravelSim's call-enabled UK plans include a UK +44 number with free incoming calls, starting at $6.50 for 1 GB and 100 local minutes. If you don't need a number, don't pay for one - data-only is cheaper and the calling apps work fine.
One thing worth checking wherever you buy: if a provider offers a phone-number add-on, confirm it's a UK number. A foreign number won't receive codes from British services that block international SMS.
Best time to visit the UK
May, June and September for most travellers. Long days, mild weather, and everything open without the July and August crush. If you want one month, make it June - the longest days of the year, gardens at their peak, and Scotland genuinely warm.
- Spring (April to June): The best of the year. Bluebell woods in April, gardens in May, and daylight until 10pm by late June. Rain is still likely - this is Britain - but showers pass.
- Summer (July to August): Warmest and busiest. 20 to 28°C, occasionally hotter. Edinburgh in August means the Fringe: extraordinary, and accommodation prices triple. Book months ahead.
- Autumn (September to October): September is the quiet winner - warm enough, far fewer crowds, and Scotland's heather still out early in the month. October brings proper autumn colour in the Lake District and the Highlands.
- Winter (November to March): Dark by 4pm and often wet, but this is when the UK is cheapest and the museums are empty. Christmas markets from late November, and the Highlands under snow are spectacular if you're prepared for short daylight.
Where to go in the UK
London
The British Museum, the National Gallery and Tate Modern are all free, which still surprises visitors. The V&A deserves a full day on its own. Beyond the obvious: Borough Market for food, Hampstead Heath for the best view of the skyline, and the Southbank walk from Westminster to Tower Bridge at dusk. Budget three to four days, and use the Tube rather than taxis.
Edinburgh and the Scottish Highlands
Edinburgh's Old Town is a UNESCO site and one of the most atmospheric city centres in Europe - the castle, the Royal Mile, and Arthur's Seat for a hill walk that starts in the city. North of it, the Highlands: Glencoe, the road to Skye, Loch Ness, and the North Coast 500 if you have a week and a car. This is where coverage matters most. Budget two days in Edinburgh and four or more for the Highlands.
The Cotswolds and Bath
Honey-coloured stone villages, dry stone walls and pubs with low beams. Bibury, Castle Combe and Stow-on-the-Wold are the postcard ones and busy for it. Bath, at the southern end, has Roman baths, Georgian crescents and Jane Austen. A car helps enormously here - the villages aren't well connected by public transport. Budget two to three days.
The Lake District and Yorkshire
England's best walking country. Windermere, Keswick and Ambleside are the bases; Scafell Pike and Helvellyn the serious climbs. Yorkshire to the east gives you the Dales, the moors, and York itself - a walled medieval city with a cathedral that dwarfs everything around it. Budget three to four days.
Wales
Snowdonia's peaks and Anglesey's coast in the north, the Brecon Beacons in the middle, the Pembrokeshire Coast Path in the west. Cardiff is a compact and underrated capital. Wales is the least-visited part of Britain by international tourists and the best value for it.
Hidden gems
- The Isle of Skye, Scotland - the Old Man of Storr, the Quiraing, and Fairy Pools. Go in May or September; July is gridlocked on single-track roads.
- Northumberland - Hadrian's Wall, empty beaches, Bamburgh Castle on the dunes, and the darkest night skies in England.
- The Jurassic Coast, Dorset - 95 miles of UNESCO coastline. Durdle Door and Lulworth Cove are the famous stops; the walking between them is the point.
- The Outer Hebrides - white shell beaches and turquoise water that look Caribbean until you touch it. Harris and Lewis are the accessible pair.
- Whitby, North Yorkshire - an abbey ruin on a clifftop, the best fish and chips in England, and the town that inspired Dracula.
- The Causeway Coast, Northern Ireland - the Giant's Causeway, the Dark Hedges, and a coastal road most visitors to Britain never reach.
British food worth finding
- Fish and chips - best from a coastal chippy, wrapped in paper, eaten outside. Whitby, Aldeburgh and Anstruther are pilgrimage sites.
- A proper Sunday roast - beef, Yorkshire pudding, roast potatoes and gravy in a country pub. The single most British meal there is. Book ahead; good ones sell out.
- Full English breakfast - bacon, eggs, sausage, beans, mushrooms, tomato, toast. In Scotland it comes with tattie scones and black pudding.
- Cream tea in Devon or Cornwall - scones, clotted cream and jam. The order of cream and jam is a genuine regional feud. Pick a side.
- Indian food in Britain - some of the best outside India. Birmingham's balti triangle, Brick Lane in London, and Bradford's curry houses.
- Welsh cakes and bara brith - griddle cakes and fruit loaf, best from a Welsh market stall.
- Scotch pies and haggis - haggis is far better than its reputation, especially with neeps and tatties and a whisky sauce.
- A pint in a proper pub - cask ale served cool, not cold. Ask what's local; every region has its own brewery.
Practical quick-reference
| What | Details |
|---|---|
| Currency | Pound sterling (£). Not the euro - Northern Ireland uses pounds too. Contactless is universal; many places no longer take cash at all. |
| Entry - ETA | Since 25 February 2026, visitors from around 85 visa-exempt countries (US, EU, Canada, Australia and others) must hold an Electronic Travel Authorisation before boarding. It costs £20, is valid two years, and allows multiple six-month stays. Apply on GOV.UK - third-party sites charge more. |
| ETA exemptions | British and Irish citizens don't need one, including dual nationals. Visa-required nationalities (including Indian passport holders) apply for a Standard Visitor visa instead. |
| Apply early | Most ETAs are approved in minutes, but apply at least three working days ahead. Airlines and Eurostar are legally required to refuse boarding without one. |
| Power | Type G three-pin sockets, 230V. Different from Europe and the US - bring an adapter. |
| Water | Tap water is safe everywhere and free in restaurants if you ask. |
| Driving | Left-hand traffic. Rural roads are narrow and often single-track with passing places. Congestion and ULEZ charges apply in central London - check before driving in. |
| Trains | Fast and frequent between cities, expensive if booked late. Advance tickets can be a quarter of the walk-up fare. A Railcard pays for itself in two journeys. |
| Tipping | 10 to 12.5% at restaurants, often added automatically as a service charge - check before adding more. No tipping in pubs when ordering at the bar. |
| Weather | Changeable in every season. Pack a waterproof layer regardless of the forecast, and layers rather than one heavy coat. |
| Safety | Very safe. Standard city precautions - phone snatching from mopeds is the main urban risk in central London. |
Does a Europe eSIM cover the UK?
This catches more travellers than anything else on this page. The UK left the EU's roam-like-at-home regime with Brexit, so it is not automatically included in plans sold as "Europe."
Some providers include it. Some sell Europe and EU-plus-UK as two separate products, and buying the wrong one leaves you offline at Gatwick. A few exclude the UK entirely without making that obvious anywhere on the page.
The rule: never assume. Open the coverage list, search for "United Kingdom," and only then pay. If it isn't named, it isn't covered.
The same logic applies to Ireland. The Republic of Ireland is an EU member and the UK is not, so a London to Dublin hop crosses a real roaming boundary even though the flight takes an hour. Check both are listed, or add an Ireland eSIM alongside your UK plan.
How to install your UK eSIM
Install before you fly, on stable home Wi-Fi. Installation needs an internet connection - the one thing you won't have walking off a plane.

iPhone
- Check compatibility: dial
*#06#, or Settings → General → About. An EID means eSIM works. iPhone XR (2018) and newer all qualify. Full list: compatible iOS devices. - Settings → Mobile Data → Add eSIM → Use QR Code. Scan the code from your confirmation email, or enter the SM-DP+ address manually.
- Wait one to two minutes with the screen open. Label the line "ETravelSim".
- Set it as your default data line and switch Data Roaming on for that line only.
Android
- Check compatibility first - Pixel 3 and later, Galaxy S20 and later. Full list: compatible Android devices.
- Settings → Connections (Samsung) or Network & Internet → SIMs (Pixel) → Add eSIM.
- Scan the QR code from your email; the profile downloads in one to two minutes.
- Name the line, set it as default data, enable Data Roaming, restart once.
Before you leave
- Your phone must be carrier-unlocked. Locked handsets reject third-party profiles - the single most common failed activation.
- Don't delete the profile after installing. Reinstallation isn't always possible.
- Turn data roaming OFF on your home line. Skipping this is how people still come home to a bill.
- No service on arrival? Toggle airplane mode, or restart, and confirm both Data and Data Roaming are on for the ETravelSim line specifically.
Explore more travel guides
- Best eSIM for Europe: Complete Coverage, Plans & Setup Guide
- Best Travel eSIM for Japan, Europe, USA & Australia (2026 Guide)
- International Roaming Plans & Data: Costs, Tips & Best Options (2026)
Destination eSIMs you might also need
- Europe eSIM (35+ countries incl. UK) — for multi-country trips
- Ireland eSIM — separate roaming zone from the UK
- France eSIM — the common Eurostar hop
- USA eSIM — transatlantic connections
- Dubai/UAE eSIM — the most common long-haul stopover
For all eTravelSim destinations, visit etravelsim.com/collections/travelesim.
Frequently asked questions
Which networks does the UK eSIM use?
Vodafone and Three - now merged into VodafoneThree, the UK's largest operator. They share mast infrastructure, so your phone connects to whichever of the two is stronger where you're standing rather than being locked to one coverage map.
Which network is best in the UK for travellers?
EE has historically had the strongest rural coverage in England. But VodafoneThree posted the biggest recent gains, removing more than 16,500 km² of not-spots by February 2026 as the two networks began sharing masts - the largest rural improvement of any UK operator over that period. For mixed itineraries, access to more than one network matters more than any single brand.
Does the eSIM work in the Scottish Highlands?
In towns, along main roads and in most of the popular areas, yes. Scotland has the lowest 4G geographic coverage of the four UK nations, so expect intermittent signal on single-track roads, in deep glens and on remote sections of the North Coast 500. Download offline maps before you head north.
Is unlimited data really unlimited?
Unlimited in volume, with a speed structure: 4 GB per day at full speed, then 1 Mbps until it resets every 24 hours. Hotspot isn't permitted on unlimited plans. Most travel eSIMs sold as unlimited work this way, with daily allowances typically between 2 GB and 4 GB, so check which you're buying.
How much data do I need for a week in the UK?
5 GB covers maps, messaging, social media and light browsing for most people. 10 GB is comfortable if you stream music or video daily. 20 GB or more if you're tethering a laptop.
Can I use my eSIM as a hotspot?
On fixed-data plans, yes - 1 GB through 50 GB all support tethering. Not on Unlimited plans. Sharing with a travel companion or a laptop? Buy 20 or 50 GB.
Will it work on the London Underground?
In about 60% of underground stations as of mid-2026, plus the whole Elizabeth line. TfL is targeting full coverage by the end of 2026. Coverage is inherited from the host network, and all three UK operators have signed up to the Tube's neutral-host system.
Do I get a UK phone number?
On call-enabled plans, yes, a real UK +44 number with 100 local minutes and free incoming calls, from $6.50. Data-only plans don't include one. Buy the calls version if you need to receive bank SMS codes or give a car hire desk a number they can ring.
Does a Europe eSIM include the UK?
Not always. The UK is outside EU roaming rules, so it varies by provider - some include it, some sell Europe and EU-plus-UK separately. Always check the coverage list for "United Kingdom" before paying. The ETravelSim Europe eSIM includes the UK.
Is an eSIM cheaper than a UK SIM card?
For trips under about three months, yes. A UK pay-as-you-go SIM runs £10 to £20 plus the cost of the SIM and a trip to a phone shop. The eSIM starts at $4.00, needs no ID, and works before you land. For stays over three months, a local contract SIM becomes better value.
Do I need an ETA to visit the UK?
Almost certainly, if you're from a visa-exempt country. Since 25 February 2026 it's strictly enforced - carriers refuse boarding without one. It costs £20, lasts two years, and is usually approved within minutes. British and Irish citizens are exempt. Apply through GOV.UK, not a third-party site.
When does the validity start?
When you first use data in the UK - not when you install the QR code. Install it at home before your flight and it won't start ticking until you land and connect.
Can I keep my own number?
Yes. On a dual-SIM phone your home SIM stays active for calls, texts and banking codes while the eSIM handles data. Keep data roaming switched off on the home line.
Is the UK expensive?
London is, on a par with New York or Zurich. The rest of the country is considerably cheaper. Budget travellers manage on £60 to £90 a day outside London with hostels and pub food; mid-range is £120 to £200. Free national museums help enormously.
The verdict
For a one to two week trip, buy 10 GB for 30 days at $11.99. It covers normal use with room for video, and it allows tethering.
If you'd rather not think about gigabytes at all, the unlimited 30-day plan at $39.99 gives you 4 GB a day at full speed before it slows - with the caveat that hotspot isn't permitted on it. Staying a month and want tethering? 50 GB at $34.99 is both cheaper and less restricted.
And if the UK is one stop on a wider European route, don't buy a UK-only plan at all - check whether a Europe eSIM covering 35+ countries including the UK is cheaper than two separate purchases. It usually is.
